Marketing
Marketing
Marketing is the process of designing, pricing, promoting and distributing goods and services.
Marketing activities may be described by the four Ps:
- product (what to sell)
- price (what prices to charge)
- place (where to sell it)
- promotion (advertising, discounts etc.)
What is direct marketing?
Some examples of direct marketing are:
- direct mail,
- telemarketing,
- catalogs,
- websites
- newsletters.
Direct mail is a very practical marketing tool for a small business. These are mailings for various products or services which are often called junk mail. Another tool is telemarketing/telesales (selling by phone). Telemarketers work in call centres. If some person is contacted for the first time this is called a cold call.
A distribution network:
producers (producenci)→ wholesalers (hurtownicy)→ retailers (sprzedawcy detaliczni)→ customers (klienci)
Market research
Market research is a process of testing customers’needs and expectations, usually with the use of questionnaires and surveys. Such surveys contain questions about what people buy and why.
Exercise