Promotion and Advertising


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In order to sell more goods companies promote and advertise their products. Advertising media include:

* TV commercials
* the Internet (e-mails, web banners, pop-ups)
* radio
* classified advertisements (in newspapers, magazines) – ogłoszenia drobne
* hoardings (billboards)
* neon signs
* special displays
* display advertisements (large advertising pages in magazines etc.)
* wall paintings
* flyers/leaflets
* banners

Advertising is one of activities promoting the product. The others include:

* free samples (small amount of a product, e.g. shampoo, cream)
* free gifts attached to the product (e.g. you can get a pen after buying some diary)
* discounts (when the price is reduced)
* loyalty cards
* cross-promotion/cross merchandising (when you buy one product, you are entitled to discount for another one)

Exercise

Put one word in each gap:

(1)………………….. is the process of communicating with customers in many ways, in order to persuade them to buy some products or services whilst (2)……………………….. involves providing people with some persuasive message which will make them buy something. The Internet is a rather new advertising medium. In the Internet companies have a number of possibilities to advertise their products, including (3)…………………, ………………….. and …………………… Companies promote their products everywhere. Sometimes, people are handed in (4)………………. or ………………. just in the street.

Key: 1) promotion 2) advertising 3) pop-ups/web banners/e-mails 4) leaflets/flyers/free samples

Cwiczenie w formie interaktywnej:

http://www.e-angielski.com/promotion-and-advertising